…fashion with an eye on the planet. Why?
“Extending the life of textile products is one of the most efficient ways to significantly reduce the impact on the climate and the environment. Greater durability shall allow the consumer to use their clothing for a longer period.”
These two very succinct and clear sentences introduce the new European regulations imposed on the fashion industry to stem damage to the climate.
The way we do business in fashion and the way we consume must change. We are consuming far too much.
Marie Kondo, the organiser extraordinaire, suggests we buy for the sake of buying with an impulse often pushed to fill a void or boost a mood. That instant gratification, however, fades so quickly and leaves the very emptiness we were hoping to fill. Can you relate?
This way of life damages our spirits and our environment, and it is time for us to turn the page. We have a suggestion on how to painlessly begin.
It starts by taking one step back and buying with greater awareness and choosing items of high quality that guarantee a long shelf life: the TIMELESS piece that not only lasts style wise but doesn’t perish either.
So now what does all this have to do with The Italian Collection? Quite a lot! We were founded in 2010 born from the desire to promote a different side of the fashion coin…by focusing on all aspects of high quality, on the product, and on a contemporary design with a long shelf life.
What differentiates us from all the others?
Where we “knit” together is that we sell fashion items, accessories mostly, bags, jewellery, scarves, wool, and cashmere casual knitwear. Where our paths deviate is that, while we may consider trends, The Italian Collection has never succumbed to them and has always sold high-quality, timeless fashion pieces.
On this path, we have never strayed. Hand crafted quality paired with uniqueness are the two components that guide all our curated creations. Our very precise style springs from an aversion to untidiness and clutter.
“The timeless nature of our product is fashion with an eye on the planet” is a slogan coined by The Italian Collection. We are a unique space that offers the opportunity to buy well and buy less. Thanks to the versatility of our accessories and clothing items, we only sell fashion pieces which may be worn on many occasions and in diverse climates.
And no, we are not proclaiming to be a catalyst for change, but we do believe our company’s mission aligns with responsible fashion and is helping us all buy differently and more responsibly…with the added benefits along the way that only “fashion with an eye on the plant” can guarantee.
We all have a role to play in taking care of our planet. Don’t you think?
We invite you to visit our website www.theitaliancollection.com
With love,
Cristina and Myriam
