In the fashion and communication industries, every brand invests immense time, creativity, and resources to craft an indelible image. Behind the scenes of catwalks, advertising campaigns, and viral posts are the stylists—professional visionaries and strategic creatives who shape what we see, what we desire, and what becomes trends.
But what happens when the brand becomes us? We can curate our own look, just like a professional stylist, to tell our true selves without uttering a word. When our personal style aligns with our authentic selves, something powerful happens: we feel stronger and freer, and our personal brand becomes magnetic.
Personal styling isn’t just about choosing what to wear; it’s a creative process that resonates with our values and moods. Sometimes, it’s even strategic—for that work appointment or a special evening.
Creating your own brand doesn’t mean upending the entire wardrobe or chasing fashion trends relentlessly. It’s simply about starting with the basics and details. A simple accessory can make all the difference, emphasising your unique personality with a touch of originality.
For over fifteen years, Cristina and Myriam have curated collections of clothing and accessories on their platform, https://theitaliancollection.com/ They have strict styling rules—never eccentric, but always in the name of simple, effortless elegance.
Their process begins with selecting accessories and clothing items they love, exclusively made in Italy. They then ask themselves: would we wear these items? The answer is always yes...immediately considering factors like high quality, colour, texture, and design durability. Always with an eye on the planet.
The result is a collection of clothing items and accessories that are “interchangeable,” easily mixed and matched, and work well with what you already have in your wardrobe. The outfits featured on their e-commerce website are styling examples, often experimental, and unexpected pairings.
For instance, imagine a cashmere sweater in block colours carrot and caramel paired with woollen culottes in beaver brown. An oversized scarf complements the sweater’s nuances, and a bag in soft chocolate brown nappa leather adds a touch of elegance. Another outfit features a woollen skirt in dark plum, adorned with a silk and cashmere stole hand-painted in a refined palette of bordeaux, rose, and blush pink.
We invite you to explore our new Autumn-Winter collection, where you’re sure to find the “symbol” that communicates your personal brand. Enjoy browsing and creating your own unique style and look.
With love,
Cristina and Myriam
