It is exceptionalism in production by hand, and it comprises tradition, competence, techniques and distinctly good taste rooted in cultural heritage, artistic and natural, unique in the world. What differentiates these products is high-quality materials handled expertly with imagination with particular attention to details and finishes. Every product brings along with it an authentic story of tradition and beauty. Every product is distinctive and incomparable, and like a work of art, timeless, but with the bonus that it has utility.

So, who are the proponents of this precious segment?

The Master Artisans, an inexhaustible force who are highly specialised and professional, the sons and daughters of generations and generations of artisans who pass on their knowledge and wisdom.

Organized into small, mainly family-run companies fuelled by passion for their work and always honour bound to high quality, they respect and revere tradition, but with an eye on innovation. Ingenious and curious, attentive to the evolution of practices, and above all to the arrival of new materials and techniques.

They are in perpetual motion, researching, experimenting, inventing, and transforming. With an ability to integrate tradition with innovation, they attract more youth to undertake the path of Artisanship making this segment increasingly more significant. It is not happenstance, that the most renowned luxury houses in France tap Italian artisans to create new product lines.

We hope you have enjoyed our blog post thus far, and we also hope we have answered some of your questions. There is more on why Italian Craftsmanship is worth every penny.

Look out for Part 2.

With love,

Myriam and Cristina